Client: HomeHQ Artarmon.

Role: Visual identity, style guide creation.

Business problem: The homeHQ brand was feeling dated and in need of a refresh.

Design approach: I developed a flexible design language derived from the logo’s square motif, along with a defined colour palette. The resulting identity ensured consistency while allowing for scalable application across marketing collateral and signage.

Client: Regis aged care.

Role: Art direction, graphic design, retouching, typesetting, finished art.

Business problem: Regis were holding an awards night to celebrate the contributions of their staff by honouring outstanding achievement. They wanted to create a brochure outlining the event, including different categories/criteria and previous winners, along with a voting form.

Design approach: Centred around celebrating compassion, professionalism and community within the organisation, the visual direction reflects the warmth and positivity of Regis’ care environment.

Client: Reed Exhibitions.

Role: Art direction, graphic design, visual identity, rollout.

Business problem: Attract and engage hair and beauty industry professionals to increase exhibition attendance.

Design approach: I aimed to position the exhibition as a platform for leading suppliers and emerging trends. The edgy hero image, punchy contrasting visual elements and dynamic photography build credibility and present the brand as a trusted authority within the industry.

Client: Reed Exhibitions.

Role: Art direction, graphic design, rollout, finished art.

Business Problem: Develop an empowering campaign that drives attendance and engagement, aimed at Registered Nurses new to general practice and current practice nurses seeking to upskill. The creative must not undermine their current abilities.

Design approach: By aligning the language, typography, and imagery, this design frames further education as a natural extension of a medical professional's existing expertise. The hero imagery – a mature tree cradled by supportive hands – symbolises ongoing development, honouring existing skills while fostering growth in a respectful, non-restrictive way.

Client: Federation Centres.

Role: Refresh of mobile and kiosk user interfaces – revising colour palette, updating graphic style and treatment, simplifying interface.

Client: St.George Queensland Reds.

Role: Visual identity, rollout.

Client: Top Secret Imports.

Role: Website layout design, image sourcing.

Client: Challenger

Role: Graphic design, visual identity, data visualisation.

Client: HomeHQ Artarmon.

Role: Art direction, graphic design, layout, typography, typesetting, artwork rollout and finished art.

Client: Reed Exhibitions.

Role: Art direction, graphic design, visual identity, rollout.

Design approach: I positioned the trade show as a premium event by mirroring a luxury spa experience. Avoiding cluttered layouts, the typography feels weightless on the black background, creating a sense of calm and prestige.

Client: Federation Centres

Role: Art direction, graphic design, layout, typesetting, artwork rollout and finished art.

Client: Lendlease

Role: Art direction, graphic design, layout, typesetting, data merging and finished art.

Client: Federation Centres.

Role: UI design, visual identity.

Design approach: Refresh of Federation Centres’ rewards program mobile/kiosk interfaces to support a more family-friendly centre experience. I simplified the ‘Freebies’ UI through a flatter design approach and a more considered colour palette, improving clarity and consistency while retaining a fun, engaging feel.

Client: Stockland.

Role: Microsite UI design using agency creative.

Client: Centro.

Role: UI design.

Client: Mi Beauti.

Role: Design and layout.